- 7 - Ayssar Arida and Sabine de Maussion (Founders / urbacraft)

Urbacraft (@urbacraft) is an on-demand toy platform. It combines the physicality of LEGO and the hackability of Minecraft, and allows anyone to imagine, manufacture, and sell their own designs.
Urbacraft has recently graduated from the UK Lebanon Tech Hub and the New York based XRC Labs accelerators.

Ayssar Arida (@ayssar) is an urbatect, writer, educator, and entrepreneur. One of “the brightest urban minds of today” according to Manuel Castells, his writing includes the influential book Quantum City. He practiced between London, Paris and Beirut including as representative for Parsons The New School for Design. His work covers architecture, urban planning, game development and toy design. Ayssar holds an MA in Urban Design with Distinction from Oxford Brookes, and a BArch from AUB.

Sabine de Maussion (@urbasab) is a curator and educator. She was the Head of the Arts Department at the French Ministry of Foreign and European Affairs, International Affairs Officer at Le Centquatre, and Publics and Education Officer at the Centre Pompidou. She is PhD candidate at Goldsmiths College in Visual Cultures and teaches both at Alba and USJ. She holds two Masters with Distinction from La Sorbonne (Postcolonial Studies) and Paris Dauphine (Economics), and a BA from Inalco (Arabic Language and Middle Eastern Studies).

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